Liqui-fruit National Roadshow 2009– Summer Meltdown!
Ice Art and Liquifruit worked together with Sisters Act, Bester Burke and Vanilla Concrete to complete a 12 day, 7 city, Summer Meltdown National Road-show that saw the event run from cape Town to JHB, PTA, DBN, EL, PE , PLETT and back to Cape Town again for the finale on Camps Bay Beach on the 28th Dec.
The ice sculpture concept was a very unique activation for the consumers – The fruit flavours of Liquifruit were frozen into multiple blocks for events at the various cities. Along with the fruit was a key inside each block which consumers had to “burn out” using the water from a Wazooka water pistol. It was a like a mass water fight. The key opened a special chest and the winner took the money. The blocks were lined up and the MC fired the gun and the contestants battled away in the summer meltdown!
Each crystal clear ice block weighed more than 140kg and took 4-5 days to produce while carefully freezing in the fruit and keys in layers. A 24 ton freezer truck was required to take the ice blocks from venue to venue on the 5000km round trip. Visually, the ice sculptures looked fantastic and even in the heat of the day withstood the temperatures to remain unchanged.
