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Amarula Elephant Ice Sculpture Wows New Year’s Eve Crowds at Kirstenbosch GardensAmarula Elephant Ice Sculpture Wows New Year’s Eve... The New Year kicked off in style with a massive elephant ice sculpture that was unveiled to a crowd of 5000 partygoers at Kirstenbosch Botanical Gardens. Dubbed Cool Ama-Ellie, the sculpture was commissioned by Amarula and produced by Ice Art’s Matt Smyth. The ice artist worked from an image, taking two days to carve...

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Looking Back at 2011Looking Back at 2011 Ice Art kicked off the events season by getting involved in a wide variety and cross section of events across a range of industries, creating ice sculptures that wowed the crowds. Some of the events over 2011 included year-end functions, weddings, brand launches and industry showcase expos. Ice Sculpture Events & Highlights Over...

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Unique Wedding Decoration IdeasUnique Wedding Decoration Ideas When it comes to wedding decoration ideas, many grooms and brides-to-be want to go beyond the traditional options in order to create the perfect setting for their special day. After all, why settle for simple when it is possible to achieve something beyond your wildest dreams? For those wanting something different, ice...

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J & B Global Party at the Castle in Cape TownJ & B Global Party at the Castle in Cape Town South Africa’s oldest building recently came to life in a sea of unique ice sculptures, décor, music and crowds for the private J&B Global party held at the Castle of Good Hope in Cape Town. The event was quite possibly the largest of its kind held at the Castle in over 300 years, turning this iconic landmark into...

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Fish Eagle Brandy - Interactive Ice Sculpture Sessions Fish Eagle Brandy - Interactive Ice Sculpture Sessions... There are few things more captivating than witness a magical ice sculpture come to life, especially in the hot climate of South Africa. Not many people can say that they have had this memorable opportunity to watch one of the top ice artists in the country perform a live ice carving, let alone the chance to learn how to...

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Amarula Elephant Ice Sculpture Wows New Year’s Eve Crowds at Kirstenbosch Gardens

Category : Amarula, Featured

Amarula Elephant Ice Sculpture 2012

The New Year kicked off in style with a massive elephant ice sculpture that was unveiled to a crowd of 5000 partygoers at Kirstenbosch Botanical Gardens. Dubbed Cool Ama-Ellie, the sculpture was commissioned by Amarula and produced by Ice Art’s Matt Smyth. The ice artist worked from an image, taking two days to carve the elephant from 16 ice blocks weighing 150kg each. Before the sculpture was transported to Kirstenbosch, it had to be dismantled into three sections. The ice sculpture was then reassembled on site by a team of eight people.

Ice Sculptures and Live Music at Kirstenbosch Gardens

The life-like ice elephant was one of the many highlights of Kirstenbosch Gardens’ New Years Eve concert, which saw revellers dance the night away to Prime Circle and other acts such as Elvis Blue. Measuring 2.6 metres, the elephant ice sculpture was still standing in the early hours of New Year’s Day – a full 12 hours after its installation, says Ice Art director James Cussen.

But this special elephant was more than just a centrepiece. Elephants hold a very special place in Amarula’s heart, and these gentle giants are also the focus of a research project that deals with elephant conservation strategies in Southern African game reserves. Over the past decade, Amarula has been funding the Amarula Elephant Research Project, managed by Prof. Rob Slotow of the KwaZulu-Natal University. This project is internationally recognised for its work to highlight the behaviour of the African elephant, attracting notable international and local researchers.

Ice Art is proud to have been part of the New Year’s Eve festivities, as well as the greater message of conservation that the Amarula elephant ice sculpture brought to public awareness.

Elephant Ice Sculpture Comes to Life

Category : Amarula, Clients & Brands, Featured

Ice-Sculpture-ElephantIn Cape Town, South Africa, an elephant ice sculpture was brought to life recently, in the beautiful setting of Kirstenbosch Botanical Gardens. Created by ice artists James Cussen and Matthew Smyth as a DraftFCB Cape Town initiative for Amarula, this spectacular sight captured all the glory and magnificence of these amazing creatures. The 600kg creation was not quite life sized, but came very close to matching the awe-inspiring length and height of these gentle giants. To create the ice elephant, 16 chunks of ice were used over the course of two full days. While it may seem that ice carving is fairly simple, in reality the process takes a huge deal of skill, patience, hard work and dedication as ice artists spend hours creating a work of art made entirely from ice.

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